The Company encourages sustainable development with responsibilities toward society, environment and all stakeholders which is divided into group activities as shown below.
1. Equitable Business Practices
The Company strives for legitimacy practice, and performs its duties with honesty and straight forwardness under the Company’s rules and regulations and performs the business ethics in all its activities and decision-makings of the Company.
2. Anti-Corruption
The Company recognizes the importance of fighting corruption. The policy against corruption lays out the Company's practices even more clearly, and rejects corruption in all forms. It also builds awareness and promotes the values of integrity and honesty, as well as makes the fight against corruption part of the corporate culture. Anti-corruption efforts fall under supervision, control, risk management and internal control systems that help prevent corruption more effectively.
3. Complying with Human Rights
The Company stresses the importance on complying with human rights by adhering on its business practices to be in accordance with human rights which is the basic rights of all human beings who are born with equality with the same honor, and privilege without deprivation or non-allowance of any special rights, or any discrimination due to their differences on races, nationalities, religions, genders, color of their skins, ages, languages, or educational institutions, and including other items unrelated to the discrimination on human rights.
4. Fair Treatment towards Employees
- Treat employees with respect for individuality and human dignity, with equality in terms of race, religion, gender and disability
- Respect the right for privacy; personal information of employees must be protected from abuse, disclosure or transfer of data
- Provide fair compensation to employees; the organization pays higher wages than the minimum wage rate
- Organize benefits for employees, including health insurance, life insurance, various types of financial assistance
- Maintain a working environment that is safe for the life and property of employees at all times
- Appoint, transfer, reward and punish employees in good faith, based on knowledge, ability and suitability of the staff
- Thoroughly impart importance to knowledge development and the capability of employees
- Prioritize the staff and involve them in giving feedback and asking questions to jointly develop the organization
5. Responsibility to Customers and Consumers
The Company intends to create, produce, and distribute quality goods and services; this includes media productions and all forms of entertainment to continuously satisfy customers of the Company, as well as engage service departments to oversee, clarify doubts, and solve problems for customers. The Company welcomes the return of all types of products if they are found to be defective, do not meet quality requirements, or cause problems once they have been used.
6. Environmental Stewardship
The Company maintains an awareness about conducting its business with social and community responsibility, taking into account the effects that its activities may have on natural resources and the environment. As such, there is a campaign to reduce paper usage, switching to electronic data storage instead. Also, the Company helps support various activities where employees have the opportunity to do good and foster a spirit of volunteerism, enhance society and communities, and maintain and restore natural resources. This includes continuous community development, with a focus on sustainable development.
7. Development of a Community or Society
The Company has promoted the development of a better society through its own efforts as well as working with the state and community, and encouraging employees and staff to regularly participate in various activities for the community and society. There are tracking means to measure progress and long-term success in order to ensure that the Company has complied with its social and environmental policy. In 2019, the Group demonstrated its role and responsibility towards society through the following activities:
RS believes in helping society, guided by morality and respect for human rights. The Company spotlighted two stars from the drama "Thepthida Khon Nok" from Channel 8, Iang Sittha Sapphanuchat and Pleang Kalapas Konjam, and news anchors from the morning talk show, LeeShare Wiyada Peerarattakun and U Sathaporn Riyapa, as model citizens who radiate kindness, create benefit and engage in charity. They were part of the fundraising campaign "Ananda Mahidol Day Pin”, raising money to support the Ananda Mahidol Foundation, the Thai Red Cross Children’s Home and assistance for poor monks and other impoverished patients of Chulalongkorn Hospital and the Thai Red Cross. The Company also received the Ananda Mahidol Day pin from HRH Princess Maha Chakri Sirindhorn at the Faculty of Medicine Building of Chulalongkorn University.
RS maintains a sense of social responsibility and participates in community development by supporting the reduction of new smokers and reducing cigarette smoke. The Company sent Goong Suthirat, an actor from the drama "Thepthida Khon Nok" on Channel 8 and a non-smoker with good behavior, to this campaign, both as a presenter and to receive a plaque on World No Tobacco Day 2019 from the Ministry of Public Health and the World Health Organization. Honored professor Dr. Piyasakol Sakolsatayatorn, Minister of Public Health, presided over the award ceremony at the terrace on the 1st floor of Central Eastville shopping mall.
RS and Channel 8 were recognized for their social responsibility, and responsibility to communities, customers and consumers. They present the news with fairness, openness, awareness, honesty and integrity, in line with shared values. The evening news program announcers on Channel 8, Lukgaed Romklao Amatayakun and Naz Teekamporn Youkamnerd received the 3rd Nakharaj Award in the category of Best News Anchor Team of the Year for the Channel 8 evening news. In addition, Aof Akkarapon and Lukgaed Romklao also received the Male-Female Newscaster of the Year Award, an award that judges the news quality of Channel 8 both in front of the camera and behind the scenes. It was organized by Dara Inside Magazine and the Association of Journalists of Thailand, to offer encouragement to those who do good for society.
RS and Channel 8 both encouraged development of the community by bringing content, news and knowledge that are beneficial to people from all walks of life. The news anchor team from Channel 8 Morning News, including U Sathaporn, LeeShare Wiyada and Koi Boonyitha were honored with the Thep Panjasingkhorn Nakaraj Isaan Award 2019 as the Isaan people’s favorite news program. The awards were held to encourage people to do good through good governance.
RS participates in social responsibility and responsibility to its consumers. The Company joined a campaign for upholding mother’s grace and being a good example. Artists and celebrities Suthiwan Thaweesin and Chanon Thipkanok from the story “Lae Ranjuan” on Channel 8 received a plaque for their filial piety From HRH Princess Bajrakitiyabha Narentira Thepwadi Kromluang Ratchasinee Siripatchara Maha Watcharachida at the Council of Social Work of Thailand under royal patronage on National Mother's Day.
RS joined in the effort for community development and responsibility to consumers in regard to the critical PM 2.5 situation, with dust sized less than 2.5 microns or PM 2.5, in Bangkok and the suburb areas. Channel 8 television collaborated with the PM 2.5 teams of the Department of Health, Ministry of Public Health, led by news anchors and actors from Channel 8 from the drama "Thepthida Khon Nok", Iang Sittha Sapphanuchat, Lukgaed Romklao Amatayakun, Naz Teekamporn Youkamnerd and Aof Akkarapon Thongtharadol were part of a campaign to distribute N95 masks filtering the small PM 2.5 particles to the people in Soi Lalaisap, which houses communities that are most affected by the toxic dust in Bangkok. They also invited the public to take care of their health, wear a mask and live by the principle of “protection first”.
RS helps society with moral principles, and adheres to respecting human rights. Two actors from the Channel 8 drama “Manee Naka”, Mungkorn Paphawin Hongkajorn and Mean Aujjima Kosuma attended a Mahidol Day press conference as presenters. “Mahidol Day” falls on the 24th of September every year, a day of remembrance of Ananda Mahidol or the “Father of Modern Thai Medicine”. Mangkorn and Min also served as the leaders of the public relations campaign with students from the Faculty of Medicine, Siriraj Hospital and Mahidol University. They invited people to purchase the Mahidol flag, raising funds to help disadvantaged patients at Siriraj Hospital, and to foster the spirit of charity, following in his Majesty’s footsteps, at the Wang Lang Market area of Siriraj Piya Mahakarun Hospital.
RS considers helping society with morality and adhering to respecting human rights, including co-developing communities to live together harmoniously in the same society. Led by RSiam’s Lada Suksawatchon, along with artists and actors from the Channel 8 drama “Sang Nang Prai”, the group acted as presenters for the awareness of World AIDS Day. They invited the Thai people to come together to prevent AIDS, under the concept of "Community makes a difference - unite the community to stop AIDS" with Professor Kittikhun; Dr. Praphan Phanupak, Director of the Thai Red Cross Aids Research Center; Dr. Suwanachai Wattanayingcharoenchai, Director-General of the Department of Disease Control; and Professor Narin Hiran Sutthikul, Vice Chancellor of Chulalongkorn University as the president. They held a press conference on World AIDS Day, which falls on the 1st of December every year.
RS participates in social responsibility and responsibility to its consumers. The Company joined a campaign for upholding mother’s grace and being a good example. The Council of Social Work of Thailand under royal patronage chose two actors from Channel 8, Ohm Thitiwat Ritprasert from the “Lae Ranjuan” drama and Pleang Thanyaporn Khongcham from "Thepthida Khon Nok" drama as volunteer presenters on “Jasmine for Mother's Day” in 2019 on “National Mother's Day” (12th of August of every year). In addition to jointly publicizing the campaign, they invited the event participants to buy jasmine products on Mother's Day.
RS joined the community development efforts and supports the policy to reduce the rate of alcohol drinkers in Thailand. Two Channel 8 stars, Mungkorn Paphawin Hongkajorn from the drama “Manee Naka” and Pleang Kalapas Konjam from "Thepthida Khon Nok" drama, served as presenters of the National Alcohol Abstinence Day from the Office of the Permanent Secretary, Ministry of Public Health. They campaigned for Thais to abstain from drinking alcohol for three months during Buddhist Lent; this will help reduce expenses by over 11 billion baht, serving as a starting point to reduce and stop drinking alcohol, and strengthen the family institution under the slogan “Love life, don't be addicted to alcohol” to build a healthy life, as well as safe and inviting communities free from accidents and serious illness caused by alcohol consumption.
Due to the flooding in 40 provinces in the northeastern region and northern Thailand, Channel 8 television opened an account to receive donations from people all over the country. Under the “Channel 8 Sharing Kindness to Fight Flood” project, in collaboration with the county Army and provincial Army, they donated more than 2 million baht that was collected to help with homes and schools damaged by the floods. In addition, sports equipment and survival bags were provided to six schools and activities were done to paint the libraries, clean up the area and distribute ice cream to the students.
RS joined community development efforts and supports the policy to reduce the number of accidents during the New Year holidays. Artists of RSiam, part of RS Public Company, Bao Wee RSiam, Ton Khao RSiam and Pleang RSiam joined in the campaign to reduce accidents during the New Year Festival at the "Safe New Year, No Drunk Driving, Reduce Accidents During the 7 Dangerous Days". They gave away stickers to tour bus drivers and passengers using the transportation service at Mo Chit as well as joined a tour to see and learn how to use alcohol detectors for bus drivers in order to get serious on the measures for drunk driving and to warn the public to respect traffic rules, use caution when travelling on the road and live life consciously during the long New Year holidays from December 27, 2018 to January 2, 2019 (the 7 days of danger).
RS joined the community and supports the policy to reduce the accident rate during the Songkran festival. Artists Ton Khao RSiam and Pleang RSiam from Channel 8’s “Thepthida Khon Nok” drama joined in the campaign to reduce accidents during Songkran’s 7 deadly days by giving out helmets and spreading awareness to the public from April 11 to 17, 2019. They also expressed their intention to see the readiness of Thai society help prevent and reduce casualties and destruction of public property. To further raise awareness on road safely and the prevention of accidents through the reduction and abstinence of alcohol drinking during the Songkran festival, they gave away stickers and helmets for drivers and people who use cars.
RS honors the royal benevolence and maintains responsibility to the society and the community. The coronation of His Majesty the King Rama X is considered a very auspicious ceremony, and Channel 8’s leading actors and artists from RSiam were present for the occasion. They wore yellow shirts adorned with the royal insignia to honor His Majesty’s first official appearance and the royal land procession.
RS honors the royal benevolence and maintains responsibility to the society and the community. The Company brought volunteer celebrities and artists to invite people to dress in Thai costumes to take pictures for charity in the “Oun Ai Rak Klai Kuam Nao” event of “Sai Nam Haeng Rattanakosin”. Participants enjoyed a photoshoot with volunteer celebrities and artists from RS in the area of the Aisawan Throne Hall. Interested people could participate in this charity photography event, and all the income earned, without deduction of any expenses, will be used to help those in need throughout the region.
RS honors the royal benevolence and maintains responsibility to the society and the community. The Company brought volunteer celebrities and artists to invite people to dress in Thai costumes to take pictures for charity in the “Oun Ai Rak Klai Kuam Nao” event of “Sai Nam Haeng Rattanakosin”. Participants enjoyed a photoshoot with volunteer celebrities and artists from RS in the area of the Aisawan Throne Hall. Interested people could participate in this charity photography event, and all the income earned, without deduction of any expenses, will be used to help those in need throughout the region.
RS honors the royal benevolence and maintains responsibility to the society and the community. The Company brought volunteer celebrities and artists to invite people to dress in Thai costumes to take pictures for charity in the “Oun Ai Rak Klai Kuam Nao” event of “Sai Nam Haeng Rattanakosin”. Participants enjoyed a photoshoot with volunteer celebrities and artists from RS in the area of the Aisawan Throne Hall. Interested people could participate in this charity photography event, and all the income earned, without deduction of any expenses, will be used to help those in need throughout the region.
RS honors the royal benevolence and maintains responsibility to the society and the community. The Company brought volunteer celebrities and artists to invite people to dress in Thai costumes to take pictures for charity in the “Oun Ai Rak Klai Kuam Nao” event of “Sai Nam Haeng Rattanakosin”. Participants enjoyed a photoshoot with volunteer celebrities and artists from RS in the area of the Aisawan Throne Hall. Interested people could participate in this charity photography event, and all the income earned, without deduction of any expenses, will be used to help those in need throughout the region.
8. Innovation and Spreading Innovation, Operating with Social, Environmental, and Stakeholder Responsibility
The Company does not stop in its search for new businesses that build on and expand the existing business, amidst changes that occur in each era. The Company is ready to adapt, and leverage the strengths of its existing personnel and resources for maximum benefit. It also introduces new technology and innovation to create the greatest value. This can be seen from the emergence of its Commerce business. The Company has been inspired to produce innovative global health and beauty products as well as to develop products to meet the needs of consumers, providing them with the best quality of life. The Company wants Thai people to have equal access to technology on a global level. The team, working with partners from research institutes abroad, produces goods for each brand under Lifestar Company Limited.
