A momentous year for RS with a striking brand overhaul to 'RS Group' to declare the company's new era of Entertainmerce and mark its onward evolution at its brand-new headquarter. Lifestar continued its growing portfolio. Channel 8, Coolism, and RS Music remained market leaders and acted as key boosters for commercial growth.
RS's commerce business consistently exceeded growth milestones. Shop1781 transformed into RS Mall. The company switched from 'Media & Publishing' to 'Commerce' in the stock exchange category.
The company embarked on a strategic migration towards commerce business by leveraging media assets to unlock direct-to-consumer engagement and sales transactions. Development of customer fulfillment backbones became RS’s focal point.
A pivotal year, RS further scaled its commerce business with a rapid 600% revenue growth from the previous year - validating the unique business model that utilizes media and entertainment capabilities to drive D2C sales conversion. Increased customer database, analytical tools, and scaling-up of the fulfillment team all contributed to the remarkable success.
RS advanced into the health and beauty sector with Lifestar, a product and service company - unveiling key brands like Magique, Gravitas, Revive, and Noble White.
Channel 8 became an official digital TV while Sabaidee TV and Channel 2 remain satellite TV leaders. Cool Celsius 91.5 evolved into COOL Fahrenheit 93 and continued to be Thailand’s no.1 easy-listening radio channel and a brand with loyal following. Meanwhile, RS made its first move in the health and beauty sector.
Having established a strong foothold in multiple media arenas, RS became a total media and entertainment company. Sky-High Network was rebranded to Coolism and Cool Celsius 91.5 Radio brand was born.
RS leaped into the satellite TV business launching YOU Channel and Sabaidee TV, and followed up with Channel 8 and Yaak TV (later Channel 2) just 2 years later.
The company revamped a company logo to commemorate its 25th anniversary and established RS International Broadcasting & Sports Management and RS I Dream to pursue sports and show business, notably FIFA World Cup Football 2010, 2014, and UEFA Euro 2008.
RS became listed in the Stock Exchange of Thailand under the ticker symbol RS and became RS Public Company Limited.
RS raised the broadcast radio industry bar with Sky-High Network - which produced quality radio programs and launched affiliated radio stations such as 88.5 Z POP We Like for Gen-Z and 98 Cool FM.
Shadow Entertainment and MagicAdvertainment were established under RS as notable contenders in the television industry producing notable game shows, variety programs, music videos, and TV dramas.
RS Film - a subsidiary production house made a name for itself in the Thai film industry with successful debuts of classics such as ‘Romantic Blue’ or Lohk Thang Bai Hai Naai Khon Diao, which won the company numerous awards and continuous limelight.
The company moved into its first proclaimed headquarter in Ladprao - rebranded as RS Promotion 1992, and marked its pivotal point of becoming a full-fledged entertainment company.
RS ventured into the music business targeting teen audience under RS Sound with popular own artists such as Inthanin, Keereeboon, Fruity, Six Senses, Brandy, and Rainbow.
The two brothers, Kriangkrai and Surachai Chetchotisak founded RS as Rose Sound - a humble family-run jukebox and record label business with just a 50,000 baht investment.