The commerce business operates under Lifestar Company Limited (“Lifestar”) and RS Mall Company Limited (“RS Mall”), both subsidiaries of RS. The operating model includes “Lifestar” which is a product designer and developer, hiring Original Equipment Manufacturers (OEMs) to produce both health and beauty products. Such products are grouped into categories, with skin care products under “Magique” brand, hair care under “Revive” brand, food supplement products under “S.O.M.” brand and bird's nest products under "Reju" brand. Lifestar focuses on producing innovative products based on the “Science of Body & Mind” concept that uses science as the basis for researching products to meet the healthcare needs of consumers; the emphasis is on addressing and solving issues with one solution, to create dietary supplements of international standards. Moreover, at the end of 2020, Lifestar launched a dietary supplement brand called “Vitanature+”, featuring 5 types of products that focus on herbal extracts that are beneficial to the body, with easy-to-understand properties, to reach more consumers. Also, the market positioning and prices are cheaper than the S.O.M. brand, making the products suitable for the Covid-19 situation in the past year, where consumers have turned to taking better care of their health while also being more conscious of their spending.
The main sales channels of the commerce business are operating under RS Mall through both offline and online platforms. This is a platform that sells products and services to enhance health and promote good health and wellbeing. Product quality and standards are backed by certification from the Food and Drug Administration, enabling consumers to live a comfortable, happy and healthy life. Products include those for health, beauty and fashion; electrical appliances; home goods; and animal food - from Lifestar as well as partners who own the products directly, with a total of more than 200 items.