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Driven by Passion

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SET Symbol RS
Last Done 15.20 THB
Change +0.10
% Change 0.66%
Volume 1,683,538
Day's Range 14.90 - 15.20
52 Weeks' Range 14.70 - 22.70
Updated 07 Jul 2022 16:39

Company’s Business

Policy and Business Overview

RS Public Company Limited (“RS” or “Company”) was founded in 1976, starting from an integrated music business before being converted into a public company and listed on the Stock Exchange of Thailand in 2003 with a registered capital of THB 560 million. The Company subsequently changed its name to “RS Public Company Limited”. As of 31 December 2021, the Company’s issued and paid-up capital was 972,496,946 shares, with a par value of 1 baht per share. The Company has expanded continuously since and built on the music business to expand into radio media, television media and event business. During 2014, the Company commenced its development and distribution of health and beauty products and advertised through a digital TV channel, “Channel 8” and its radio media platforms, including product launches online and via modern trade. Besides, the Company has developed a telemarketing system that analyzes customer data to recommend products and close sales, as well as a more effective after-sales support system. Until recently, the Company continues to develop and expand its distribution channels through the Company's commerce business and has collaborated with various partners who are manufacturers and importers of products to offer a wide variety of products for health and beauty, as well as personal appliances and household products, including various high-tech products or gadgets. Thanks to changing lifestyles and shopping behavior of consumers toward online channels which have been enjoying higher growth than other channels, the Company began to extend its distribution footprint to online platforms. In 2021, RS Mall application and Virtual Mall were premiered under collaboration with AIS 5G to create new shopping experience for customers in the format of a virtual mall as well as developing and introducing healthcare products throughout the year to cater to new target customers such as mass market through modern trade. Additionally, RS implemented information technology systems throughout the organization, which included developing comprehensive customer data analysis and call center systems to support the increasing number of customers of over 1.7 million.

Core Purpose

“Inspire and fulfill people with valuable entertainment and solutions”

Motto

“Passion to Win”

5-Year Business Direction

RS is an organization that conducts business with ‘opportunities’ and is always adaptive to change to create business opportunities by focusing on market leadership, continual investment in the business to sustain its commerce business while adopting Entertainmerce Model and expanding to other related businesses. The revenue contribution from new businesses is to increase significantly, strengthening the Company’s total revenue.

Key Changes and Developments in the Past 3 Years

The Company has evolved from being a leader in the media business to becoming a commerce business that provides content and powerful entertainment as well as distributing both in-house products and those of its partners. This includes establishing a system to analyze customer data and a telemarketing system as well as extending new distribution channels to consistently generate sales growth. Moreover, the Company has built on its existing commerce business and entertainment business to create and grow its digital business (Details on key changes and developments in the past 3 years are shown in the section Key Developments from 2019-2021)

Overview of Business of the Company and Subsidiaries

At present, the Company’s core business is categorized into 3 businesses, which are commerce business, media business and music and other businesses. The commerce business contributed to the highest proportion of revenue, undertaking its business activities under RS Mall Company Limited and Lifestar Company Limited to sell health and beauty products, personal appliances and household products including high-tech products or gadgets. The Company’s products are promoted through various media channels owned by the Company, including television media, with Channel 8 being a leader in the digital TV category under R.S. Television Company Limited; Radio media through the station COOLfahrenheit; online channels; and modern trade. In addition, the Company has also invested through various subsidiaries (Details are shown in the section Shareholding Structure)

Nature of Business

Currently, the Company operates 3 core businesses consisting of commerce business, media business, and music & other businesses.

Revenue Structure

Type of Revenue

2019

2020

2021

Amount
(Million Baht)

Share in total revenue
(%)

Amount
(Million Baht)

Share in total revenue
(%)

Amount
(Million Baht)

Share in total revenue
(%)

Commerce business

2,012.4

56

2,381.8

63

2,263.4

63

Media business

1,069.2

30

1,148.7

30

1,078.7

30

Music & Other business

529.5

14

244.2

7

230.7

7

Total Revenues

3,611.1

100

3,774.7

100

3,572.8

100

Commerce Business

Product Characteristics

The commerce business is conducted under Lifestar Company Limited (“Lifestar”) and RS Mall Company Limited (“RS Mall”) which are subsidiaries of RS. The business model includes “Lifestar” as a product R&D, designer and developer by outsourcing production to original equipment manufacturers (OEMs) for both health and beauty products especially innovative solutions that are based on “Innovative Health and Wellness” concept to apply science as the basis to conduct R&D of products to address healthcare needs of consumers. The emphasis of the products is on supporting and solving issues at one stop or solution with the objective to create dietary supplements that meet international standards. There are 4 main brands and 4 supporting brands for Lifestar’s product portfolio. The 4 main brands are listed below:

  1. “well u” : a dietary supplement for health and beauty.
  2. “Vitanature+”: a dietary supplement made from herbal extracts with the perfect combination of local wisdom and innovation.
  3. “CAMU C” : a functional drink.
  4. “Lifemate” : health & wellness products for pets.

For the production of each type of product, Lifestar has collaborated with domestic and international research institutes and manufacturers with international standards to create quality products that fulfill customer needs. Product manufacturing begins with analyzing market data in conjunction with R&D activities run by leading laboratories and testing facilities together with Lifestar. To understand trends and needs of the overall market as well as customer needs before developing each type of product, the Company collects data from customers directly through its telesales system. Before and during the distribution of products, regular random checks of product quality are performed by sending product ingredients to the laboratories for inspection. Products are distributed through the Company’s sales channels, including the “RS Mall” and “COOLanything” platforms, online marketplaces as well as modern trade. During 2021, the Company has developed products and extended to target mass market customers through convenient stores focusing on the selling point of being healthy and convenient that customers can get anytime anywhere, consistent with the market trends and the behavior of consumers at present.

The main distribution channels of the commerce business are operated under RS Mall through both offline and online platforms. These platforms are to sell products and services that promote good health and wellbeing in a holistic way. Product quality and standards are guaranteed and certified by the Food and Drug Administration, ready to be “Wellbeing Partners” of every consumer to live a comfortable, happy and healthy life. The Company’s product offering ranges from health, beauty and fashion, electrical appliances, home appliances to animal food - from Lifestar as well as products of partners. The Company currently carries more than 600 items in its portfolio which can be categorized in to 4 groups namely, 1) Mind, 2) Body, 4) Home and Pets and 4) Social and Travel.

During the past year, RS Mall has broadened the variety of its introductions of different products for different TV programs in different parts of the day. The marketing channels the Company deployed include both offline and online channels consisting of

  1. The Company's own offline media namely, Channel 8, and digital TV channels that are partners of the Company as well as the RS Mall channel via satellite television which can reach over 5 million viewers per days
  2. The Company's online media platforms, including www. rsmall.co.th and LINE SHOP through @RS Mall with over 793,000 accounts, as well as other leading online platforms such as Shopee and Lazada. Note that in 2021 the RS Mall has extended its online distribution channels by launching RS Mall application on smartphones to accommodate customers to be able to order products online more conveniently and faster. RS Mall shop was also launched on V-Avenue by AIS 5G to create and deliver virtual shopping experience for customers.
  3. Telesales and digital marketing are deployed to facilitate customers to order and purchase of products and services via phones. The Company reaches out to customers by phone to introduce its appealing products as suggested by the analysis from existing customer database. At the end of 2021, the customer base has grown to more than 1.7 million customers. With the capacity for in-depth customer data analysis in various dimensions, customer data are analyzed accurately and precisely to better fulfill customer needs and lifestyles. This includes improving the skills and capabilities of the outbound call center team to be able to present products and effectively close sales. In addition, Predictive Dialing System or PDS technology was adopted to connect the outbound call center system for maximum reach as it helps reduce calls with no answer, call with busy lines or calls that go into voicemail. The Company will continue to develop the PDS system to cover all1.7 million customers with the highest efficiency including the implementation of the Voice Analytics system to analyze phone conversations using artificial intelligence (AI) to target customer groups more clearly and precisely as well as obtaining in-depth customer learning to further develop products and services that are right for customers.

In addition, RS Mall values existing customers who are loyal to the brand and added a team of Customer Relationship Management (CRM) to take care of VIP customers. This is to further promote customer satisfaction and maintain their loyalty to the RS Mall brand, which will increase the number of repeat orders to be more than 2 times per year. Other efforts include the development of a marketing and campaign team through sales and marketing activities throughout the year.

On product delivery, the Company outsources the activity to external parties. Customers in Bangkok and metropolitan areas will receive their products within the next day following the order of the products and services. Customers in other provinces will receive the product within 1 to 5 days. They can choose to pay cash on delivery or via credit card; however, more than 99% of customers choose to pay cash on delivery.

Market and Competition

2021 is considered a year that retail market in Thailand was still affected by the prolonged and severe COVID-19 pandemic which forced the government to heighten the lockdown measures, continuously weakening consumer purchasing power. Kasikorn Research predicted that volume of retail sales will contract 2.1% compared to the same period of the previous year with the market size of over 3 trillion baht. Nevertheless, the government issued relief measures and stimulus packages to help affected businesses and people such as “Khon La Krueng Phase 3” and “Ying Chai, Ying Dai” to support retail market during the last quarter of 2021 especially for food and consumer products (FMCG) including personal items. The outbreak of coronavirus has forced the retail industry to adapt as consumers pick up new behaviors and turn them into habits under the new normal, especially the popularity of online shopping as they can search for information and compare products and services in an instant. These new behaviors are here to stay in the long run after the COVID-19 situation subsides. This requires retail business operators to review and reformulate their business strategies to focus more on online market with speed.

According to the Research Department of Kiatnakin Bank, the Thai e-Commerce will continue to grow as the COVID-19 situation continues to serve as a growth catalyst for the market. There are also 3 other key factors that drive e-Commerce business toward continuous growth namely, 1) Increasing internet penetration 2) Intense mobile and social network usage especially for Gen Y and Gen Z population and 3) Online payment systems that are ubiquitous, convenient and secure. It is expected that 2021 will record a growth rate of 30% and the market value is expected to top THB 400 billion, which is more than THB 300 billion in 2020. The online channels with high growth include Social Commerce. It is found that online shopping of Thai consumers through this channel accounted for 40% and it has a tendency to grow consistently in the future. As a result, this channel has become more attractive with multiple popular platforms such as Facebook Page, LINE Shopping, TikTok and Instagram. This social commerce channels are also used for communication to inform customers of news and promotions.

In 2021, the Company continued to extend its distribution channels to online platforms in response of consumer behavior trend which include the launch of RS Mall application and Virtual Mall under collaboration with powerful business partners such as AIS. This contributed the increase in proportion of revenue to 9% of total revenue. The Company also aims to emphasize sales promotions and properly build engagement with customers to reach customers via various online channels.

Procurement of Products and Services

Lifestar, in collaboration with domestic and international research institutes, come up with formulas for key ingredients of each product. Once key ingredients or extracts are obtained, they will be used to manufacture products by leading national manufacturers. Certain products that are sold through RS Mall, COOLanything and Virtual Mall are from the collaboration with partners who are contracted to produce quality products to be advertised and distributed through the Company’s sales channels.

Media Business

Product Characteristics comprising 2 main media, which are TV media and radio media.

TV Media

“Channel 8” TV Station is operated under the slogan “Everyone is watching Channel 8, Press 27” to offer content that respond to the preference of the majority of viewers in Thailand. The concept is to be a free TV channel that is accessible to viewers of different genders and age groups with over 8 million audience base across Thailand. In 2021, the Company elevated 3 main types of content including sports program, dramas and news with the following details.

  • Sports content: focusing on rigorous boxing events to attain No.1 rating such as “Muay Thai Super Champ”, “Muay Hardcore, Muay Pandu” as well as an international Thai boxing tournament “Thai Fight” that has elevated Thai boxing to the global level.
  • Drama content: continuously producing quality dramas of different styles such as soap opera, fantasy, mystery and faith. For example, “Ruan Rom Ngew” broke the record of live streaming viewership from both Facebook and YouTube of over 2 million viewers, which is the highest record for Channel 8. Moreover, popular drama series include “Wera Akhat” ,”Reya” and “Soot Leh Sneha”. Channel 8 also brushed up old dramas to be rebroadcast with new cut and special parts to add some appeal to the dramas and to command high level or overall rating.
  • News content: adjusting the format under the concept “Krob Kruang, Kiangkang, Krobklum” with news reporting that is fast, deep and broad. News centers were established in different regions across Thailand and field reporters are stationed in all areas to truly reach the people and report news real-time with precision and speed, enhancing news team working in front of cameras to be more effective.

In addition, the Company imported popular content from foreign countries to broadcast locally to attract new groups of viewers to expand audience base to viewers who like Asian series content (China and India). That is the reason why Channel 8 maintains its good rating and has long been a leading TV station for variety - standard definition category (Variety – SD) from the survey of AGB Nielsen Media Research (Thailand) throughout 2021.

Channel 8 formulated “Four-Legged Chair” strategy to diversify its sources of revenue instead of relying on sales from commercials as the only source of revenue. By executing this this strategy, Channel 8 can generate revenue from 4 main sources which are

  1. Revenue from commercial air time from external customers through proactive work that views customers as partners to assist them by developing advertising to address needs of each customer with different requirements.
  2. Revenue from commercial air time of RS Mall which is considered a key tool to present products to boost commercial business.
  3. Revenue from content rights from existing inventories and new content which have high tendency to grow, consistent with the behavior of consumers at present who view programs through Over-the-top (OTT) platforms such as AIS PLAY and WeTV as well as sales of rights to foreign countries.
  4. Revenue from organizing events to build on the fun offered to products and services to national entertainment with actors of Channel 8 and RSiam singers to promote tours to meet with audiences. The tours were warmly welcomed such as “Sab Sing Isaan Tak”, “Channel 8 Festival” and “Suk Chef Satan Tung”

Market and Competition

Advertising media industry has been contracting continuously in the past 2 years as the economic conditions were adversely affected by the COVID-19 situation which in turn impacted marketing budgets of brands who are its customers. Value of overall advertising media industry in Thailand in 2021 dropped mildly at a rate of 1% from the previous year to stand at THB 107,151 million.

TV media remained the media with highest share of advertising budget at around 59% of total advertising budget. Advertising spend on TV media had a total value of THB 63,177 million at the level similar to the previous year. On the other hand, online advertising has experienced constant growth and higher share at a rate of 11% from last year. The competition in TV industry has been intense as players have to compete for rather fixed amount of money. The lower number of digital TV channels was a result of the license returns which drove the number down from 24 channels to 18 channels in 2019 while advertising money was concentrated on only leading channels.

Due to the intense competition in overall TV industry, digital TV operators adjusted themselves to generate additional revenue through the expansion of channels to bring content to diverse platforms, responding to change in consumer behavior toward content viewing from smartphones, tablets or computers. Many players added viewing options through social media channels such as Facebook and YouTube as well as selling content on Over-the-Top TV (OTT TV) which is considered revenue generation from online audience including audience base from foreign markets.

With longstanding experience in media and entertainment business, the Company possesses capabilities and potential in creating content that is right for target customers and attains high rating while the average rating was 0.42, or ranked No. 3 for TV in the category of variety program with standard definition (Variety – SD). Channel 8 set out clear marketing strategies to produce content to cater to audience aged over 35 years who are the main group of customers who view content via TV channels with a broad base across Thailand. This group also has high purchasing power that the Company can leverage to build commerce business to introduce products and services that suit their needs.

Lastly, Channel 8 has seen opportunities in selling rights in foreign markets as well as OTT video streaming market which have been growing constantly, consistent with changing lifestyles of consumers who are digital generations. Therefore, the Company took steps forward to expanding the customer base through partnerships with leading companies such as AIS PLAY and WeTV to create new content to be aired on video streaming channels and OTT partners.

Procurement of Products and Services

The Company signed contracts with a number of people and selected employees, from the front end to the back end, who are capable, skillful and accepted by target customer groups. For front end staff, the focus is on artists and performers under RS umbrella while independent performers and artists make up for another part of front-end roles. As for production, the Company’s team creates work formats and manage production while production is handled partly by the Company’s employees with another part assigned to contract productions. The Company joined forces with business partners who are leading domestic and international companies to jointly select new and interesting programs for local audiences on a regular basis.

Radio Business

COOLISM engages in a radio media business through the radio frequency system of F.M. 93.0 MHz under the brand COOLfahrenheit, an online channel at www.COOLISM.net, and a mobile platform via COOLISM application. Revenue generating strategies are based on diversification of sources of revenue under “Three Rivers” model or revenue from 3 main sources per following:

1st River COOLfahrenheit (music station business) generating revenue from advertising.

2nd River 2 COOLive (concert and event business) generating revenue from ticket sales and sponsorships from brands who support events.

3rd River COOLanything (commerce business) generating revenue from merchandise sales that turns listeners to buyers by introducing products and services through COOLISM application under the concept “Listen To Music and Shop for Fun in One App”

Radio Station

COOLfahrenheit

Concessioner

Navy Radio Station

Airtime

24 hours, every day

Signal Coverage

Bangkok and the vicinities including other provinces across Thailand through online and mobile channels Music lifestyle content

Concept

Music Lifestyle Content

Key Target Audience

Urbanista aged between 18-44 years

COOLfahrenheit is a radio station that offers international-style Thai music for urbanistas aged 18- 44 years in Bangkok and its suburbs as well as major cities nationwide. The station currently boasts a combined offline and online viewership of over 3.9 million people per month which has been rising constantly for the past 10 years. Also, it received highest acceptance and recognition from its audience through the professional COOLJ team with unique characters who introduces activities to build engagement with audiences, addressing lifestyles of new generations of working population. For instance, the Company continuously organizes events that respond to lifestyles and broaden perspectives of young generations in workforce. Unique and popular activities include COOL Outing, Ink Eat All Around and COOL Music Fest,

COOLfahrenheit has been extended its viewing channels to digital platforms using an application on smartphones while keeping radio platform to promote a hybrid model to accommodate audiences to be able to tune in no matter where they are. This is also considered an expansion to tap into young generation audiences who prefer to use online channels to access content.

Revenue from organizing events and concerts through COOLive is one of the main sources of COOLISM to compensate for the impacts from the contraction of overall radio media business. Events hosted and created by COOLive have consistently gained trust and confidence among audiences and sponsors. However, the COVID-19 pandemic forced the government to impose outbreak control measures that prohibited large-sized concerts in 2021. It is expected that activities will resume to a normal state when the COVID-19 situation improves.

COOLanything delivers revenue from merchandise sales by converting listeners to customers through the creation of an online shopping experience on the COOLISM application under the COOLanything menu. Listeners can listen to music and shop online at the same time. COOLanything teamed up with commerce business units to source and select products that match the preferences of COOLfahrenheit listeners while product characteristics are different from other products on other commerce channels of the Company that targeted different customer groups.

Market and Competition

Downward trends in advertising spend for radio media industry in the past year was a result of the decline in overall advertising spend which was impacted by the economic slowdown as well as the higher proportion of advertising budget allocated to online media. Consequently, total advertising spend on radio media for 2021 stood at 3,261 baht million, decreasing 9% from the previous year. Nevertheless, brands are still interested in and choose radio media as one of the main media for their marketing plans while they are likely to select advertising media from the radio stations based on the popularity including the price factor to evaluate the cost-effectiveness of the advertising spend.

Therefore, the Company can leverage on its No.1 position on rating with engaged listeners both on air and online as a strategy to propose an attractive CPM or cost per thousand to customers to compare the ratio between the number of audience and advertising price per unit so that brands can achieve the maximum value of the advertising media and reach the most target groups. Furthermore, new sales packages are bundled with other media under COOLISM brand to offer integrated solutions for on air, online and on mobile with value-for-money for customers compared with other rivals. Consequently, COOLfahrenheit became the radio station with the highest market share in radio advertising media market thanks to the mentioned factors.

Additionally, from the behavior of radio audiences that increasingly listen via online platforms with the growth of around 10-20% and an average listening time of 1.34 hours per day, the Company focuses on developing online channels from COOLISM application and partnership with leading music streaming applications such as JOOK, Apple Music and Google Assistant to extend to audiences in lower age groups and diversify channels for customers to tune in to listen to its media.

Procurement of Products and Services

The Company continued to encourage each radio program host to enhance their potential and capabilities to have diverse skills and knowledge. In particular, they must have basic knowledge of marketing and know how to use technology and social media to achieve maximum benefits. They must also be able to host the program in line with the expectations of the target audience. Recently, the hosts of the Company must also have the skills to facilitate on ground promotional events and accommodate customer’s advertising campaigns and the Company’s commerce products.

In addition, the Company has implemented a computer system to control the automatic broadcast using the technology that meets international standards. The software is also constantly updated to be modern with quality broadcast through FM radio systems and other digital platforms that can be accessed from all types of devices.

Music Business

The music business of RS has been an upstream business for the Company for over 40 years and it has been through transformations and disruptions from technology and other business contexts until today that RS Music represents intellectual properties that are fresh and fun with differentiated content compared to traditional record labels. RS music business is not a music label but music content recreation that is present in every lifestyle of the people.

RS music business is comprehensive in all dimensions to create content that is diverse to meet different needs of artists, markets and target groups using media and marketing strategy, artist management and song content management through online media such as streaming, social media and offline media such as television, events and showbiz.

In addition, RS music business aims to create value added from social media of its artist as well as grooming artists to become influencers based on their different lifestyles. This directly connects to its Entertainmerce Model to generate revenue from selling products to their fan base and organizing various concerts and other events.

RS Music adopted 2 cores in business operations which are

Content Creation

RS Music co-creates and co-develops content in collaboration with a network of artists, partners, creators and influencers to supply new content that address market needs and lifestyles of consumers. Its content creation is operated under 3 record labels namely, RSIAM, RouseSound and Kamikaze and RS works together with multiple artists and partners.

Content Monetization

RS Music leverages on music business to create assets for the music business and other businesses under RS Group to create value for its intellectual properties through Digital Service Platform, Social Media, Copyright Management as well as emerging formats in the future such as NFT and Metaverse.

Main Sources of Revenue in Operating Music Business can be classified into 3 sources per following:

  1. Revenue from events and showbiz of artists under the labels which includes performances and shows of the artists throughout the year. Revenue generated from sponsorships of artists is also a major part as artists become brand ambassadors or presenters for a variety of products through multiple channels, online and offline as well as artists’ own social media channels.
  2. Revenue from the sales of music products in various formats through digital content, both in terms of music played by online streaming through various platforms such as JOOX, Spotify and Apple Music; listening to music and watching online music videos through platforms such as YouTube, Facebook and AIS Play; or revenue generated from viewing of newly created content through social media platforms with over 40 million accounts of fans. In 2021, a special project #RShomecoming was organized with artists of every generation returning and reuniting to create music and perform via YouTube and Facebook. Lastly, revenue also comes from services of downloading songs and ring tones via the mobile phones.
  3. Revenue from copyright management from managing, collecting and broadcasting music content by Thai copyright Collection Co., Ltd. (TCC), a subsidiary that is responsible for storing the Company’s copyrighted works used in a commercial capacity. In addition, revenue also comes from special projects with business alliances to revisit old songs and music to recreate in different formats to be offered in digital platforms such as JOOX and TikTok.

Market and Competition

Since the COVID-19 outbreak, consumers behavior regarding their music consumption has changed as they have more personal time staying at home and need music for relaxation due to work from home. Music streaming has also been trending for consumers as users or audiences can view videos or listen to music anywhere anytime as they wish. As a result, more consumers go online to listen to music through various websites or social media using their smartphones. This presents opportunities for music business with music inventories and copyrights of content to generate revenue through digital platforms. The platforms let audiences access with speed wherever and whenever with much lower distribution cost. Nevertheless, digital platforms and online technology are also opportunities for independent record labels and artists to create their work and introduce to the market in short time at lower costs. This leads to a large number of new operators in music business who create diverse formats of work to the market.

As such, the Company must impart importance to the source of revenue from music inventories and copyrights of songs to be repackaged to serve current target customers as well as new music creation from existing capabilities of its human capital with experience and success. Social media platforms that are diverse and changing are key to speedy customer access that responds well to the lifestyles of all target customer groups.

Procurement of Products and Services

The Company set a policy to offer more opportunities to new groups of musical artists and composers, and more channels for musical creations or new forms of media channels. In order to develop RS songs and works to be modern and appealing to all target groups, consideration was given to artists with distinguished lifestyles, not those with only singing talent. Also in place was a policy to produce works in right quantities, with emphasis on their quality, close attention after launch, and communication with artists via shared media channels; so that production of each project would follow its initial plan. Evaluation based on indicators in various social media channels was also performed in terms of production quality and responses from the target groups.

Other Businesses

During 2021, the Company acquired 70% ownership of Fourth Apple Company Limited (4th Apple) with the objective to expand its business to digital business in various formats. Note that 4th Apple engages in 3 core businesses as follow:

  1. Online marketing consultancy and agency: 4th Apple plays a role in creating and developing key opinion leaders (KOL) and influencers. In 2021, “The Rising Influencer” project was initiated to search for story tellers who have distinct abilities, assertiveness and uniqueness to produce content and influence online social network or so-called the “Super Influencers” via social media channels under RS Group as well as developing online content of RS Group.
  2. International Content & Event: With its expertise in K-Pop content, the Company can build on existing expertise to generate relevant revenue such as concerts, events, fan meetings and variety shows on social media and TV media.
  3. Popcoin Smart Marketing Platform: The new platform will elevate and promote marketing efficiency for brands using the digital token which is a utility token that adopts blockchain technology as a medium of exchange as well as connecting commerce business with entertainment business to offer seamless experience for consumers. Details on Popcoin are shown in www.popcoin.co

Note that 4th Apple becomes one of the key instruments for strategic planning develop new formats of content for RS Group and to bring physical assets to the digital economy to create new limitless experience for consumers while fulfilling the ecosystem the Company is operating and fortifying Entertainmerce model to be complete.

Market and Competition

Despite the slow growth of advertising spend of the adverting industry from the economic slowdown and the lengthy COVID-19 pandemic, online media has been growing against the trends as advertising spend in digital media in 2021 edged up 11% from the previous year to reach THB 23,215 million and contributed to a higher proportion at 22% of overall advertising spend in the industry. The key factors driving the business sector to pay more attention to online media are the changing consumer behavior resulted from the crisis and the measurability of the media as consumers of all age groups have access to the internet and are spending more time online. Online content consumption has been expanding in scope and scale from online shopping, online ordering for food delivery and virtual meeting while less time is spent on other media. Popular platforms for marketers are those with high number of users such as Facebook and YouTube. Thus, the Company places high priority on the elevation of media and entertainment business through development of new content from 4th Apple to be further extended to online channels and leverage on the audience base of over 50 million accounts of users for all online channels of RS Group to cater to new consumer groups like Gen Y and Gen Z.

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