บริษัท อาร์เอส จำกัด (มหาชน) ดำเนินธุรกิจในอุตสาหกรรมสื่อและบันเทิงมายาวนานกว่า 40 ปี โดยมุ่งเน้นการพัฒนา ผลิต และบริหารจัดการคอนเทนต์อย่างต่อเนื่อง ครอบคลุมทั้ง สื่อดั้งเดิมและสื่อดิจิทัล เพื่อตอบสนองพฤติกรรมผู้บริโภคที่ปรับเปลี่ยนอยู่เสมอ ในปัจจุบัน ธุรกิจเอนเตอร์เทนเมนต์ของบริษัทฯ ประกอบด้วย
(1) ธุรกิจดิจิทัลทีวี (ช่อง 8)
บริษัท อาร์เอส มัลติมีเดีย จำกัด ซึ่งเป็นบริษัทย่อยของบริษัทฯ เป็นผู้ได้รับอนุญาตประกอบกิจการโทรทัศน์ เพื่อให้บริการโทรทัศน์ภาคพื้นดินในระบบดิจิทัล ประเภทบริการทางธุรกิจระดับชาติ หมวดหมู่ทั่วไปแบบความคมชัดปกติ เป็นระยะเวลา 15 ปี นับตั้งแต่วันที่ 25 เมษายน 2557 ถึงวันที่ 24 เมษายน 2572 โดยนำเสนอคอนเทนต์หลากหลายรูปแบบเพื่อตอบโจทย์ผู้ชมในวงกว้าง ทั้งรายการข่าว รายการกีฬา ละคร ซีรีส์ และวาไรตี้ รวมถึงการจัดกิจกรรม on ground event อย่างต่อเนื่องเพื่อสร้างประสบการณ์ตรงระหว่างแบรนด์กับผู้ชม และส่งเสริมการรับรู้ต่อผู้บริโภค
นอกจากการบริหารจัดการคอนเทนต์บนดิจิทัลทีวีแล้ว ยังมีการพัฒนาและต่อยอดคอนเทนต์สู่แพลตฟอร์มออนไลน์ เช่น สื่อดิจิทัล โซเชียลมีเดีย และแพลตฟอร์มสตรีมมิง เพื่อเพิ่มโอกาสทางธุรกิจและรองรับพฤติกรรมการรับชมสื่อของผู้บริโภคที่มีการเปลี่ยนแปลงอย่างรวดเร็ว
(2) ธุรกิจเพลง : ดำเนินธุรกิจครอบคลุมการผลิตเพลง แบ่งเป็น
(2.1) สถานีวิทยุ Cool Fahrenheit มุ่งเน้นการนำเสนอคอนเทนต์ด้านดนตรีและความบันเทิง โดยมีจุดเด่นในการคัดสรรเพลงและรายการที่ตอบโจทย์กลุ่มผู้ฟังในวงกว้าง พร้อมสร้างประสบการ์การรับฟังที่สอดคล้องกับไลฟ์สไตล์ของผู้บริโภคในยุคปัจจุบัน ออกอากาศรายการผ่านทางคลื่นวิทยุ F.M. 93.0 MHz เว็บไซต์ www.coolism.net และโซเชียลมีเดีย เพื่อขยายฐานผู้ฟังและรองรับพฤติกรรมการรับสื่อที่หลากหลาย รวมถึงการต่อยอดการจัดกิจกรรมมิวสิคเฟสติวัล โชว์บิซ เพื่อต่อยอดธุรกิจสื่อและดนตรี รวมถึงเป็นเครื่องมือทางการตลาดร่วมกับแบรนด์พันธมิตร
(2.2) ธุรกิจเพลง (ค่ายเพลง) บริหารจัดการและสร้างมูลค่าจากลิขสิทธิ์และทรัพย์สินทางปัญญาในเชิงพาณิชย์ สร้างรายได้จากแพลตฟอร์มสตรีมมิ่ง รายได้ค่าลิขสิทธิ์ การบริหารศิลปินโดยในปัจจุบันบริหารจัดการค่ายเพลง 2 ค่าย ได้แก่ ค่ายเพลง BRIQ มีจุดเด่นในการทำเพลงแนวT-Pop เน้นตลาดคนรุ่นใหม่ และค่ายเพลง RSIAM มีจุดเด่นในการทำเพลงลูกทุ่ง
Target Customers
(1) Digital TV Business
During the past year, the Company’s digital TV business primarily focused on delivering news and sports content in order to meet the needs of general audiences who continuously follow current events, news updates, and sports competitions through digital television platforms. The target audience covers a broad domestic viewer base, including working-age viewers and audiences who value reliable and easily accessible content, as well as sports enthusiasts.
In addition, the digital TV business also focuses on corporate clients, advertisers, and business partners who seek to utilize the Company’s television platform as a communication channel to reach consumers. The strength of the Company’s news and sports content enables effective brand awareness and audience reach for these partners.
(2) Music Business
The Company’s music business consists of the operations of Cool Fahrenheit radio station and the music label business. Cool Fahrenheit generates revenue primarily from advertising spot sales as well as income from event organization and live performances (Showbiz). Meanwhile, the music label business generates revenue from artist management and other related income, such as copyright collection services.
(2.1) Radio Business Target Audience The target audience for the radio business consists of broad music listeners, particularly teenagers and working-age consumers, as well as fan communities and followers of artists who actively participate in various music-related activities and content. In addition, the target customer base also includes advertising agencies, corporate clients, and business partners who utilize radio media, music content, and the Company’s artists as marketing and promotional communication channels.
(2.2) Music Label Business Target Audience The target audience of the music label business is divided according to the characteristics of each label. RSIAM focuses on Thai country and indie music, targeting listeners aged 25-45 years. Meanwhile, BRIQ focuses on T-Pop music, primarily targeting audiences aged 16-30 years.
Distribution Channels
(1) Digital TV Business
The Company’s digital TV business primarily generates revenue from advertising airtime sales to businesses that wish to promote their products or services through digital television broadcasting. Additional revenue sources include income from online content viewership and on-ground events, which represent extensions of the Company’s business model and diversified revenue streams.
To support this revenue structure, the Company distributes its content primarily through digital television broadcasting, while strengthening its distribution channels through the Company’s online platforms and digital media, as well as organizing on-ground events to enhance audience engagement and expand audience reach across all demographic groups in line with evolving media consumption behavior
(2) Music Business
(2.1) Radio Business For the radio business, the Company provides services primarily through Cool Fahrenheit radio station, while also distributing content through digital platforms and online media to ensure continuous and broad access for music listeners and content consumers. The Company also organizes live performances (Showbiz) and on-ground events to enhance audience engagement and strengthen relationships with target audiences over the long term. In terms of commercial operations, the Company directly provides services to agencies, business partners, and corporate clients. Over the past year, the Company has increasingly focused on managing distribution channels that target corporate clients directly, in line with changing revenue structures and evolving media consumption behavior.
(2.2) Music Label Business The music label business distributes its content through a variety of channels, including traditional media such as digital television, as well as online platforms such as YouTube and TikTok. In addition, artists are promoted through participation in on-ground events to increase their visibility and enable them to effectively reach audiences and music listeners
Domestic and International Sales Distribution
(1) Digital TV Business
The Company’s digital TV operations primarily focus on domestic distribution and services, with the majority of revenue generated from broadcasting and services provided to audiences and advertisers within Thailand.
(2) Music Business
During the past year, revenue from the music business including radio operations, music label business, and copyright collection services was generated primarily from domestic sales and services.
The industry competition during the preceding year
(1) Digital TV Business
During the past year, the digital television industry in Thailand remained highly competitive due to the number of market players and the shift in consumer behavior toward digital media and online platforms. As a result, operators have continuously adjusted their business models and managed costs to maintain competitiveness. In addition, the industry continues to face policy and structural uncertainties, as digital TV broadcasting licenses are set to expire in 2029, while the future regulatory framework and industry direction remain unclear. Consequently, operators must conduct their businesses with caution, focusing on resource management, cost restructuring, and flexible operational planning.
Under such circumstances, the Company has operated prudently by enhancing operational efficiency and diversifying its distribution channels to maintain competitiveness and address long-term uncertainties. Amid intense competition, the Company has refined its content strategy to align with audience preferences for fast-paced, impactful, and easily accessible news. As a result, news content has become the Company’s core programming, receiving strong and consistent audience engagement. In particular, the program “Lui Chon Khao” has gained widespread recognition. At the same time, the Company has strengthened the role of its news reporters. Previously, audience recognition was concentrated among a few key presenters; however, the Company has expanded opportunities for other reporters from Channel 8 to showcase their capabilities through diverse news formats. This has enhanced the strength and continuity of the news team and improved the Company’s competitive position. The Company has also placed strong emphasis on expanding its online presence by using news content as a key driver to reach audiences, while optimizing content formats based on platform algorithms and audience behavior. As a result, several programs achieved significant success on online platforms. On YouTube, “Khon Dang Nang Clear” surpassed 1 billion views in the first half of 2025, while “Khao Chong 8” exceeded 10 million subscribers and generated approximately 22 million views per day, reflecting continued popularity across digital platforms.
(2) Music Business
(2.1) Radio Business : The radio industry in Thailand remains relatively stable but shows signs of gradual slowdown, particularly in the analog radio segment, primarily due to the shift in consumer behavior toward digital media consumption, resulting in increased allocation of advertising spending to these platforms. Although radio continues to reach a broad audienceespecially car usersoverall industry revenue growth remains limited. The Company’s radio station, Cool Fahrenheit, continues to be a leading radio platform in Thailand, with a listener base of over 3.9 million people, primarily targeting urban consumers (Urbanista) aged 18-44 years across Bangkok, metropolitan areas, and major cities nationwide. In addition to traditional broadcasting, the Company has expanded access through online streaming platforms to align with changing consumer behavior. The Company also organizes engagement activities with listeners and CoolJ hosts through seasonal campaigns, and extends its lifestyle content into on-ground events, including travel, health, and food-related activities, as well as festivals supported by business partners.
(2.2) Music Label Business : The Thai music industry continues to grow, driven by increasing popularity of Thai music among younger audiences, along with improved access to technology and diverse digital platforms.
In addition, the Company actively promotes its artists through participation in programs and activities across external platforms and media channels beyond its own network, in order to expand audience reach and enhance visibility among broader listener segments.
Procurement of products or services
(1) Digital TV Business
In the past year, the Company operated its digital TV business with a primary focus on content production as the core means of delivering products and services. The Company emphasized in-house content production alongside the procurement of content from external producers to ensure that its program lineup aligns with target audience preferences, as follows:
(1.1) Drama and Series Content
For in-house content development, the Company adopted a flexible talent acquisition approach by engaging freelance actors with strong potential and industry recognition. This approach enhances content diversity and enables the Company to respond to evolving market demands. Actors are selected to align with the nature and direction of each production, such as local (luk thung), comedy, and horror genres, which have strong popularity and clearly defined audience bases. In addition, the Company collaborates with experienced production partners specializing in drama and program production to develop content that meets audience demand and differentiates its offerings in the market.
For external content procurement, the Company selects internationally successful series, acquiring licensing rights either directly from content owners or through agencies to secure competitive pricing. This enables the Company to obtain high-quality content at appropriate costs. The Company also works with professional production partners to develop high-quality dramas and programs that effectively meet audience expectations.
(1.2) News Content
The Company places importance on producing high-quality news content through its fully integrated in-house news team, which covers the entire process from field reporting, data collection and verification, in-depth analysis, to real-time news presentation. Having an in-house news team allows the Company to maintain appropriate editorial standards, enhance content credibility, and deliver comprehensive, timely, and relevant news aligned with audience interests. In terms of personnel, the Company focuses on selecting news anchors and program hosts with strong communication and analytical skills, as well as professionals with experience in in-depth reporting, to enhance the quality and credibility of news programs. In addition, experts from various fields, such as economics, science, and other specialized areas, are invited to provide insights and perspectives, enriching content depth and value for audiences.
During the past year, the Company expanded its news content production and distribution to digital platforms alongside television broadcasting. Technologies such as artificial intelligence and data analytics are utilized to analyze audience behavior and preferences, enabling content and format optimization for each platform. Content is also distributed social media platforms such as TikTok, YouTube, and Facebook to broaden audience reach and align with modern news consumption behaviors.
(2) Music Business
(2.1) Cool Fahrenheit Radio : The Cool Fahrenheit radio station operates as a music platform across both traditional radio and online channels, delivering listening experiences that align with the lifestyle of its target audience. The Company utilizes both domestic and international music content in its programming. Radio programs are developed through the selection of experienced hosts who curate music, design program schedules, and tailor content presentation to audience preferences. Additional content, such as artist interviews and marketing activities, is incorporated to enhance audience engagement, supported by collaborations with business partners and related organizations. The Company also extends its content into on-ground events, such as Cool Windy Fest, Cool Summer Fest, and Cool Outing, to continuously build brand awareness and support overall business operations.
(2.2) Music Business (Record Labels) : The Company operates its music business through the management of artists under its record labels, including BRIQ and RSIAM. The operations cover the entire value chain, from artist sourcing and development, music production and management, copyright management, to content distribution across both offline and digital channels. The Company collaborates with partners and industry experts to ensure content quality and alignment with market trends.
