1.1 Consumer Products
Meeting diverse needs, covering dietary supplements, beauty, health, and daily-use products. Each brand is developed under the concept of quality, innovation, and value. Products are designed to meet the lifestyle of modern consumers who prioritize health, beauty, convenience, and are open to new technologies and more effective self-care approaches.
1. Well u
Dietary supplements and skincare products developed from scientific innovations combined with the benefits of nature to promote holistic health. The brand believes true health includes both body and mind and is committed to continuous development to unlock consumers' well-being potential. In 2024, a total of 20 SKUs were developed, all of which were dietary supplements.
2. Vitanature+
Dietary supplements and hair care products focusing on concentrated extracts from natural herbs around the world, combined with wisdom and cutting-edge innovations. Designed for consumers who prefer natural lifestyles and differentiated by unique extraction technologies. In 2024, 11 SKUs were developed: 9 dietary supplements and 2 hair care products.
3. Daring & Co.
Dietary supplements and skincare created specifically to address brightness and radiance for teenage customers. The brand emphasizes a fun and fashionable image, packed with high-quality ingredients, modern innovations, and brand-exclusive trademarks for quick and visible results.
4. Beyonde
A brand that sources high-quality ingredients from all over the world to create innovative, easy-to-consume, and portable health products. These products are trusted for their effectiveness and clear results, fulfilling optimal health for the best life.
5. Aviance
A beauty brand offering products that build confidence and empower women to become who they aspire to be. It delivers beauty power through deep understanding by combining natural science and innovation, ensuring effective and proven results.
6. Happy homie
Household products offering a new usage experience with unique innovations and technology for modern homes. Gentle, nonirritating, effective, concentrated, and eco-friendly—using fewer chemicals while maintaining cleanliness, stain removal, and biodegradability.
7. I fresh
Oral care products designed to build confidence and good personality. Clean mouth and fresh breath promote confidence and a happysmile.
8. Namprik Pak Thong
A premium chili paste brand combining authentic flavors with high quality. Ingredients are carefully selected from the best local sources and processed meticulously to preserve the rich taste and Thai food identity. Recipes are developed directly from Thai farmers. In 2024, the brand offered 3 SKUs and planned to expand new product lines in 2025.
9. Bbooty
Cosmetics and skincare products for modern women, focusing on innovation in both beauty and health. Emphasizing high quality, modern innovations, and value. In 2024, there were 11 SKUs covering facial makeup, lip products, and facial skincare.
10. TellmeDarling
A beauty and lifestyle brand for the new generation. Focuses on quality products with selected ingredients and advanced technology for self-care and confidence enhancement. Expanding into skincare, cosmetics, and lifestyle products to enrich every special moment.
11. Erb
A luxury beauty and wellness brand combining Thai herbal science with skincare and holistic relaxation innovations. Offers aromatic products, skincare, and spa services inspired by ancient Thai wisdom and global standards. Over 142 SKUs and one spa location at Charoenkrung.
Target Customers
Target customers of RS PCL's products are consumers aged 25 and up, living in Bangkok and major cities across the country. They prioritize product quality, value, health and beauty safety. These consumers are health- and beauty-conscious and open to innovations that improve their quality of life, especially those using natural ingredients and reflecting sustainability values. They also emphasize holistic health, seeking products that support both physical and mental well-being, suitable for lifestyles that require convenience and efficiency.
Distribution Channels for Consumer Products and Services
The company has diverse in-house distribution channels that effectively reach target consumer groups, as well as external channels such as traditional trade and modern trade to cover consumers nationwide.
Internal Distribution Channels
1. RS Mal lA health and lifestyle product platform covering both offline and online channels. Aims to be consumers' "Wellbeing Partner" with diverse product categories: beauty, lifestyle, health, and home use, from RS Livewell and business partners. Main marketing channels include:
1.1 Television (Homeshopping): Sales programs via digital TV Channel 8 (subsidiary) and partner channels, reaching over 5 million viewers daily.
1.2 Online: Through www.rsmall.com, LINE SHOP (@RS Mall), and major e-commerce platforms like Shopee and Lazada.
1.3 Mobile App: The RS Mall App offers convenient shopping anywhere, anytime, with promotion alerts and product suggestions based on user interests.
2. A call center contacting customers directly to offer products, using data analysis to match products to customer needs, with recommendations and promotions. Includes CRM systems managing VIP customers with personalized privileges. Delivery is outsourced next-day delivery in Bangkok and surrounding areas; 1–5 days for upcountry. Most customers prefer COD.
3. ULife A multi-level marketing (MLM) direct selling business focusing on health and consumer products for mid-to-high-end customers. The company is developing a Subscription Model to offer ongoing privileges and stable revenue growth.
External Distribution Channels
1. Modern Trade Includes convenience stores, supermarkets, and hypermarkets. Enhances brand awareness and access to consumers, especially in urban areas with high purchasing power. Retail data is used to adjust marketing strategies.
2. Traditional Trade Distributes through large-scale dealers aligned with the company's target customers. Strength: bulk distribution. Lower margin but higher sales volume. Dealers also provide market insights to refine product and promotional strategies.
3. E-Commerce
- Marketplace: Shopee, Lazada, TikTok Shop—convenient purchasing and order management.
- Social Commerce: Facebook, Instagram, LINE OA—builds customer interaction and reaches new target groups. The company continues to develop digital channels and platforms to meet modern consumer behavior, boost sales growth, and enhance the shopping experience.
1.2 Products and Services for Pets
1. Lifemate
A brand offering health and wellness products for pets by combining scientific innovation with the concept of holistic wellness to promote overall well-being for companion animals. Lifemate distributes through over 500 pet retail outlets nationwide and expands to e-commerce platforms to effectively reach customers across the country.
2. Hato
A fully integrated pet wellness center operating under the concept of Preventive Medicine, emphasizing proactive care and health management for pets. Services include bathing, grooming, pet boarding, and comprehensive veterinary care. Currently, Hato Wellness Center operates 4 branches and 4 animal hospitals, with plans to expand services to meet the rising demand from pet owners seeking high-quality services. The Thai pet market is rapidly growing due to changing consumer behaviors particularly the increase in nuclear families, an aging society, and the Pet Humanization trend where pets are viewed as family members. This leads to higher demand for premium products, specialized food, and services that enhance pets' health and quality of life.
